Marketing / 91 posts found

Unlocking the full potential of transactional emails

by I'm Struggling
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. The post Unlocking the full potential of transactional emails appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The ultimate guide to HTTP status codes and headers for SEO

by I'm Struggling
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. The post The ultimate guide to HTTP status codes and headers for SEO… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to test your programmatic creatives like a pro

by I'm Struggling
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. The post How to test your programmatic creatives like a pro appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

5 ways to hack a higher marketing ROI

by I'm Struggling
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. The post 5 ways to hack a higher marketing ROI appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to reach consumers while protecting their privacy

by I'm Struggling
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Twitter tightens access to API platform & restricts number of daily actions an app can perform

by I'm Struggling
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited The post Twitter tightens access to API platform & restricts number of daily actions an app can perform appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Bridg announces ‘first CDP’ for brick-and-mortar retailers

by I'm Struggling
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones. The post Bridg announces ‘first CDP’ for brick-and-mortar retailers appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Structuring paid search campaigns: Segmentation vs. aggregation

by I'm Struggling
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. The post Structuring paid search campaigns: Segmentation vs. aggregation appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

IAB Tech Labs launches blockchain-analysis pilot program

by I'm Struggling
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff. The post IAB Tech Labs launches blockchain-analysis pilot program appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

by I'm Struggling
MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: