Marketing / 240 posts found

How to Scale an eCommerce Business the Right Way

by I'm Struggling
To understand the fundamentals of how to scale an eCommerce business, try to picture your online store as an apartment complex or house. To build a solid building, you first need a strong foundation. Next, you need building materials and labor to help you gain momentum to complete the project. Followed by the final finishes and design details. However, it is also important to understand that you will never be 100% done. You will constantly be remodeling, tweaking, building on, expanding or putting new touches on your building. The same thing is true with growing an online store: you will […]

Manage your match types with this structure checker Google Ads script

by I'm Struggling
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

Mixpanel vs. Google Analytics: The 2018 Guide

by I'm Struggling
This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things. Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Anything else is merely a list of data points. That’s as useful as analytics without analysts: troves of data but no actionable insights. The core use cases Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your […]

15 of the Best Call-to-Action Examples We’ve Seen Across the Web

by I'm Struggling
The call-to-action or CTA provides an opportunity to compel, persuade and build trust with users. Let’s dissect 15 CTA examples spotted across the web. The customer journey is full of different brand touch-points. The call-to-action or CTA is a consistent element that bridges the gap between these touch-points. CTAs are not only a logistical UX device, but also an opportunity to persuade and build trust. But how do you create compelling calls-to-action that your prospects, customers and users can’t ignore? Let’s dissect 15 CTA examples spotted across the web – some of the best we’ve seen to date! They’re organized by […]

Listen up, Video Marketers! YouTube’s Rolling Out New Ad Extensions

by I'm Struggling
New video extensions for your YouTube ads are here! It appears YouTube’s version of extensions will function similarly to those on Google Ads allowing deeper engagement and action when you see them. With the rise of video marketing, this is huge. So, What’s Changing? Currently, YouTube, AKA Google, is making a big push towards getting advertisers to useTrueView in-stream ads on the platform which includes basic location and form extensions. With the new extensions, however, advertisers will be able to let viewers download apps, book appointments, check-in to locations, find shows or movie times, and much more. Think of these […]

The Perpetual Content Calendar: A 3-Step Framework to Generate Content with a Lean Team

by I'm Struggling
Content. You know it’s important. And you know you need to create it. But content can be so… well… time-consuming. Especially at scale. I mean, there are just so many platforms out there that demand consistent content: Blogs Facebook Instagram YouTube Snapchat Pinterest Twitter Podcasts Gated content And within each of those platforms there are multiple content types: Text Video Photo Audio Now, creating all these different pieces of content for all of these different platforms might not be a problem for a huge company with a giant team of people dedicated solely to content creation. But what about the […]

Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

by I'm Struggling
Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six-pack abs positioning of the most popular chatbot companies will initially deter you. But, if you unwrap the gimmicks, you can find opportunities to dramatically transform how your business captures and converts inbound traffic. There’s a caveat here, of course: don’t overhaul your marketing strategy just because you […]

There’s no going back now: YouTube fully commits to vertical video with new ad format

by I'm Struggling
If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere. YouTube just announced last week that they are rolling out a new vertical video ad format.  SEE ALSO: YouTube lets parents handpick videos their kids can see According to the company, “more than 70 percent of YouTube watch time happens on mobile devices” and because of that YouTube acknowledges “it’s important to adapt to their viewing behaviors.” Companies and brands will now have the option to upload vertical videos and run video advertisements that will conform to a viewers mobile […]

5 Marketing Tips for Your Retail Store

by I'm Struggling
With retail stores projected to come back on the up and up in 2018 and beyond, entrepreneurs that adapt to a changing industry and customer base have huge potential for business growth. Get creative with marketing campaigns both online and in-store, so you can drive business, grow foot traffic, and increase new and existing customer purchases to maximize your retail profits. 1. Target your advertisements locally. Especially when it comes to your small business, think where and how you can target customers locally. Use local newspapers, partner with other small businesses, and incentivize customers for referring friends and neighbors. If […]

Google Lets Advertisers Copy Column Preferences to the New Google Ads by @MattGSouthern

by I'm Struggling
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version. The post Google Lets Advertisers Copy Column Preferences to the New Google Ads by @MattGSouthern appeared first on Search Engine Journal. Read more: tracking.feedpress.it Please follow and like us: