Marketing / 449 posts found

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

by I'm Struggling
Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform. For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. The vertical video app was poised to be a challenger to YouTube, and positioned as a long-form video […]

Amazon’s Alexa finds its business model: in-skill purchases

by I'm Struggling
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. The post Amazon’s Alexa finds its business model: in-skill purchases appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]

by I'm Struggling
It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving brick-and-mortar numbers down from previous years. Additionally, a Shopify report revealed that during the peak Black Friday Cyber Monday (BFCM) sales period last year, Shopify retailers processed a whopping $1,138,574 per minute. In short, there are billions worth of sales up for grabs across Thanksgiving weekend and it is time to ask yourself how to prepare your online […]

10 Statistics B2B Marketers Need to Know

by I'm Struggling
When consumers need a B2B vendor, they almost always start with online research. But when it comes time to convert, consumers want to speak to a real human being to answer their lingering questions, whether they’re shopping for business services, software vendors, logistics providers, or manufacturers. To optimize their digital advertising ROI and drive revenue, business-to-business marketers are now taking a data-driven approach to driving these valuable call conversions. Below are 10 statistics that illustrate these trends. 1. 90% of B2B customers start their journey with a search. To attract top-of-funnel leads, B2B marketers should refine their SEO strategies (source: […]

Twitter looks to crowdsource content policies

by I'm Struggling
The app launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers? The post Twitter looks to crowdsource content policies appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

29 of the Best Social Media Marketing Blogs of 2018

by I'm Struggling
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs 1. Social Media Explorer Social Media Explorer, founded by Jason Falls, is constantly pumping […]

Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform

by I'm Struggling
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years. The post Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers

by I'm Struggling
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new […] The post Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers appeared first on Social Media Examiner. Read more: socialmediaexaminer.com Please follow and like us:

Everything You Need To Know About Google Ads Automated Extensions

by I'm Struggling
Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed since I last wrote about all of the available Google Ads automated extensions back in March 2017. In the last year and a half, new extensions have been added, other extensions have been retired, and we have a whole new Google Ads interface to work with. Because of this, it’s time to do an updated overview of the current automated extensions, how they work, and how you can opt out of using them. First, a quick […]

The power of disruptive digital narrative

by I'm Struggling
The key to creating more engaging online stories may be letting your audience fill in the blanks. The post The power of disruptive digital narrative appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: