Marketing / 242 posts found

5 Marketing Tips for Your Retail Store

by I'm Struggling
With retail stores projected to come back on the up and up in 2018 and beyond, entrepreneurs that adapt to a changing industry and customer base have huge potential for business growth. Get creative with marketing campaigns both online and in-store, so you can drive business, grow foot traffic, and increase new and existing customer purchases to maximize your retail profits. 1. Target your advertisements locally. Especially when it comes to your small business, think where and how you can target customers locally. Use local newspapers, partner with other small businesses, and incentivize customers for referring friends and neighbors. If […]

Google Lets Advertisers Copy Column Preferences to the New Google Ads by @MattGSouthern

by I'm Struggling
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version. The post Google Lets Advertisers Copy Column Preferences to the New Google Ads by @MattGSouthern appeared first on Search Engine Journal. Read more: tracking.feedpress.it Please follow and like us:

by I'm Struggling
There were over 2.23 billion monthly active Facebook users as of July 2018! – This number is only getting higher by the minute. Are you trying to reach a wider audience? Well, as a marketer, these numbers above should inspire and exhilarate you at the same time. If you’re accustomed to running your ad campaigns on Facebook, surely you know that this platform requires its own strategy to work profitably. Running ads on Facebook may require confronting a few mistakes, but that’s perfectly fine since we’re going to learn what they are and how to dodge ’em. Facebook’s entire business […]

Balancing Creative Support Between In-House and Agency Teams

by I'm Struggling
As marketers look to meet creative requests for new and evolving marketing channels, they’re faced with choosing between in-house or agency creative support teams. Here we break down the benefits of both and explore when each approach works best. The debate between building an in-house team or using agencies for marketing, and specifically creative support, continues. Businesses face tighter budgets and greater expectations to prove value from marketing. This in turn means marketing departments ramp up the pressure on their agencies and partners for support. In a 2018 survey from Gartner, more than 50% of marketers say they currently rely […]

How to Do Keyword Research Using Google’s Free Keyword Planner

by I'm Struggling
You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be relevant for them to view. The purpose of researching and using keywords is to get your site to appear in search results to attract more people to your page. Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques. If this […]

Why Your Apartment Vacancy Rate is So Bad

by I'm Struggling
Apartment vacancy is arguably the single biggest problem in the multifamily industry. When vacancy is high, no one is happy. But what if the way that many people in the industry think about vacancy is wrong? Too often, the multifamily industry operates in an extremely compartmentalized way. Marketing is in one compartment. Leasing is in another. Revenue is in another. Property management is in still another. They’re all separate and aren’t helping each other or reinforcing the work the other is doing. We think that’s a problem. In fact, we think that communities will never be able to actually control their vacancy […]

Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

by I'm Struggling
Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo, the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. Come Cyber Monday, your business is going to want to get in on that. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider, while BigCommerce merchants experienced their highest sales week ever. […]

Spreading Your Restaurant’s Branding So More People Recognize You

by I'm Struggling
Whether you are opening up a new restaurant or you’ve been in the area for years, it’s quite likely many people have no clue who you are. Especially for smaller, family-owned restaurants that don’t have the spread or marketing of major franchises, you need to get people to notice you. That means having strong restaurant branding and then spreading it in your area so people see it, learn to recognize it, and get comfortable with it. The more people see your business’ name and brand, the more likely they’ll give your restaurant a try, and it could even help increase […]

HubSpot’s Guide to Facebook Ad Sizes (With Examples)

by I'm Struggling
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing. To take the headache out of preparing to run a Facebook Ad Campaign, here’s a handy cheatsheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook — no matter what your ad’s objective or call to action is. Whether you’re running a […]

How to Drive Traffic through PPC Campaign?

by I'm Struggling
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot way to get clicks. However, if it is done in an incorrect way, it can cost you a lot of money. Thankfully, there are ways in which you can run a PPC campaign to get awesome results. Here are the tricks to drive high traffic through PPC campaign: 1. Optimize PPC Ads for Mobile: The way people are interacting with PPC ads is changing. According to a reliable source, the mobile ad spends in the year […]