Marketing / 89 posts found

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

by I'm Struggling
Your customers are social, plugged-in, and savvy. Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving you some contrary advice… Stop focusing on features and benefits. Stop hyping up your copy. Instead, sell your product on a subconscious level, and you’ll have customers drooling with desire before they know what hit them. Keep reading and I’ll give you 3 ways to do just that. Plug these essential elements into your marketing to drive customer sales naturally and easily. 1. Social Proof Think benefits sell? Think again. To sell your product, you need to build trust. Seth […]

Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it

by I'm Struggling
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt. The post Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Send your hybrid marketers to MarTech to stay on the cutting edge

by I'm Struggling
Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

15 checks you should make when choosing a link partner

by I'm Struggling
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. The post 15 checks you should make when choosing a link partner appeared first on Marketing… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

by I'm Struggling
Extreme Reach’s video benchmark report also shows that viewability rates continue to rise. The post New report: CTV emerges as top platform for video advertisers, completion rates continue to improve appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

US market becoming a smartphone duopoly

by I'm Struggling
Apple, Samsung dominate, while others are left behind. The post US market becoming a smartphone duopoly appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Vivoom turns user-generated content into user-created ads

by I'm Struggling
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video. The post Vivoom turns user-generated content into user-created ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Facebook to begin testing new ‘Highlights’ feature that lets users save Stories

by I'm Struggling
Facebook’s Stories Highlights will display as a horizontal scroll bar on a user’s profile. The post Facebook to begin testing new ‘Highlights’ feature that lets users save Stories appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Square opens platform to third-party developers to create new payment experiences

by I'm Struggling
The tools enable the company to expand into new verticals and move further into e-commerce. The post Square opens platform to third-party developers to create new payment experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Ask the SMXpert – Optimizing for voice search & virtual assistants

by I'm Struggling
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. The post Ask the SMXpert – Optimizing for voice search & virtual… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: