Marketing / 240 posts found

Forget me not: 3 steps to make your PPC ads more memorable

by I'm Struggling
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. The post Forget me not: 3 steps to make your PPC ads more memorable appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Here’s how to ‘expertly’ hit a link-building home run

by I'm Struggling
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Lithium and Spredfast merge into a social management/customer care platform

by I'm Struggling
The companies said that each boosted the other’s weak spot. The post Lithium and Spredfast merge into a social management/customer care platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Nielsen links up with J.D. Power to create a new Auto Cloud

by I'm Struggling
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution. The post Nielsen links up with J.D. Power to create a new Auto Cloud appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Facebook advertisers can now manage where Instant Article, in-stream video ads appear

by I'm Struggling
Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports. The post Facebook advertisers can now manage where Instant Article, in-stream video ads appear appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

An Early-Stage Founder’s Quick & Dirty Guide To Growth

by I'm Struggling
The following is a guest post by William Griggs.  William is the Founder of Startup Slingshot, the resource for battle-tested startup strategies. Access the audio interviews of today’s featured growth practitioners, the full 43 page guide, and tons of resources here (free for now).   “A startup is a company designed to grow fast.”    Growth is what founders and investors alike are constantly searching for. Growth enables startups to quickly create tremendous value in the market. Without growth you’re dead in the water. But accordingly to Paul Graham, there’s a silver lining: “…if you get growth, everything else tends […]

Facebook launches Ad Archive API for political ads with limited release

by I'm Struggling
Facebook says it is offering the API to a select group before making it available more broadly. The post Facebook launches Ad Archive API for political ads with limited release appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Martech continues its explosive growth, but are we facing an overload?

by I'm Struggling
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them. The post Martech continues its explosive growth, but are we facing an overload? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

by I'm Struggling
The test aimed to surface accounts that people were not engaging with. The post Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Snap names Time Warner’s former CMO as its VP of US Global Business Solutions

by I'm Struggling
Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. The post Snap names Time Warner’s former CMO as its VP of US Global Business Solutions appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: