I'm Struggling With

by I'm Struggling
There were over 2.23 billion monthly active Facebook users as of July 2018! – This number is only getting higher by the minute. Are you trying to reach a wider audience? Well, as a marketer, these numbers above should inspire and exhilarate you at the same time. If you’re accustomed to running your ad campaigns on Facebook, surely you know that this platform requires its own strategy to work profitably. Running ads on Facebook may require confronting a few mistakes, but that’s perfectly fine since we’re going to learn what they are and how to dodge ’em. Facebook’s entire business […]

Balancing Creative Support Between In-House and Agency Teams

by I'm Struggling
As marketers look to meet creative requests for new and evolving marketing channels, they’re faced with choosing between in-house or agency creative support teams. Here we break down the benefits of both and explore when each approach works best. The debate between building an in-house team or using agencies for marketing, and specifically creative support, continues. Businesses face tighter budgets and greater expectations to prove value from marketing. This in turn means marketing departments ramp up the pressure on their agencies and partners for support. In a 2018 survey from Gartner, more than 50% of marketers say they currently rely […]

Why They Stayed: Hurricane Florence Survivors Who Didn’t Evacuate

by I'm Struggling
in News
Not everyone is able—or willing—to evacuate for a natural disaster Read more: architecturaldigest.com

How to Do Keyword Research Using Google’s Free Keyword Planner

by I'm Struggling
You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be relevant for them to view. The purpose of researching and using keywords is to get your site to appear in search results to attract more people to your page. Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques. If this […]

Elon Musk plans to launch a person around the moon in a giant new SpaceX rocket ship

by I'm Struggling
in News
SpaceX/Twitter SpaceX announced on Thursday night that it plans to launch “the world’s first private passenger” around the moon. The rocket company, founded by Elon Musk, will name the person and release more details on Monday. However, a hint that Musk dropped may indicate the lunar voyager could be Japanese. The spacecraft will be the Big Falcon Rocket: a launch system for Mars described by Musk over the past two years. However, the design SpaceX shared on Monday is different from those Musk has shown. SpaceX, the rocket company founded by Elon Musk, plans to launch a private citizen around […]

Why Your Apartment Vacancy Rate is So Bad

by I'm Struggling
Apartment vacancy is arguably the single biggest problem in the multifamily industry. When vacancy is high, no one is happy. But what if the way that many people in the industry think about vacancy is wrong? Too often, the multifamily industry operates in an extremely compartmentalized way. Marketing is in one compartment. Leasing is in another. Revenue is in another. Property management is in still another. They’re all separate and aren’t helping each other or reinforcing the work the other is doing. We think that’s a problem. In fact, we think that communities will never be able to actually control their vacancy […]

Anderson Cooper Takes Down Trump Jr. Over Hurricane Coverage Conspiracy

by I'm Struggling
in News
Now Donald Trump Jr. is saying Cooper is the one who is lying about him, not the other way around. Read more: newnownext.com

Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

by I'm Struggling
Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo, the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. Come Cyber Monday, your business is going to want to get in on that. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider, while BigCommerce merchants experienced their highest sales week ever. […]

A season of climate anxiety: what psychologists have to say

by I'm Struggling
in News
“Climate change is here; it’s happening,” seems to be the overwhelming sentiment after a summer of heatwaves and historic wildfires that now has, with barely a breath in between, slipped into an early fall marked by severe storms and deadly floods. Hurricane Florence continues to devastate mid-Atlantic states while Typhoon Mangkhut takes a severe toll on China and the Philippines and has, for now, been named the world’s strongest storm this year. But before the wind and water there was the heat and fire. Severe wildfires broke out around the world this summer, from the U.S. and Canada to Sweden […]

Travel News: September 21, 2018

by I'm Struggling
in News
United Airlines to add more Dreamliner flights at Newark hub, report says USA Today Expect to see more United Boeing 787 “Dreamliners” flying international routes from New Jersey’s Newark Liberty next summer. That’s according to trade publication FlightGlobal.com, which reports United plans to deploy 787s on “six international Atlantic routes” from Newark – presumably to European destinations – once the carrier’s 2019 summer schedule begins March 31. United revealed the plans in an internal letter to pilots, according to FlightGlobal. The letter did not specify which routes would get Dreamliners but did say that a 787 pilot base at Newark would be staffed with 160 […]