a-from mtt / 56 posts found

Calls to businesses rose more than 375% over past two holiday seasons

by I'm Struggling
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here’s how you can take advantage of that growth. The post Calls to businesses rose more than 375% over past two holiday seasons appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback

by I'm Struggling
Marketers can provide a single video ad type that will work with many kinds of players. The post IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Vimeo integrates with LinkedIn to enable video publishing to company pages

by I'm Struggling
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. The post Vimeo integrates with LinkedIn to enable video publishing to company pages appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Oracle launches a ‘CDP-plus’ for its clouds

by I'm Struggling
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data. The post Oracle launches a ‘CDP-plus’ for its clouds appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Quick guidelines for getting users info they need in chatbots

by I'm Struggling
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users info they need in chatbots appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Research firm Ipsos buys social listening platform Synthesio

by I'm Struggling
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools. The post Research firm Ipsos buys social listening platform Synthesio appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

GDPR complaints stack up across the EU as regulators prepare to issue fines

by I'm Struggling
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad. The post GDPR complaints stack up across the EU as regulators prepare to issue fines appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

MarTech Landscape: What’s the difference between a data warehouse and a data lake?

by I'm Struggling
For marketers, the difference is more than just the choice of metaphors. The post MarTech Landscape: What’s the difference between a data warehouse and a data lake? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Fullscreen offers marketers another YouTube brand safety tool

by I'm Struggling
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. The post Fullscreen offers marketers another YouTube brand safety tool appeared… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

by I'm Struggling
CAAF is focused on performance ad fraud on mobile devices. The post Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: