a-from sel / 20 posts found

Find anomalies in your campaign spending with this Google Ads script

by I'm Struggling
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. The post Find anomalies in your campaign spending with this Google Ads script appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Forget me not: 3 steps to make your PPC ads more memorable

by I'm Struggling
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. The post Forget me not: 3 steps to make your PPC ads more memorable appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Here’s how to ‘expertly’ hit a link-building home run

by I'm Struggling
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Why websites should be using HSTS to improve security and SEO

by I'm Struggling
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. The post Why websites should be using HSTS to improve security and SEO appeared first on Marketing… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The Google expanded text ad CTR lift that never was

by I'm Struggling
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. The post The Google expanded text ad CTR lift that never was appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to increase your PageSpeed in WordPress

by I'm Struggling
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed. The post How to increase your PageSpeed in WordPress appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Google’s political ad transparency report & library offers more accountability around election ads

by I'm Struggling
Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. The post Google’s political ad transparency report & library offers more accountability around election ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The ultimate guide to using Bing Webmaster Tools — Part 1

by I'm Struggling
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. The post The ultimate guide to using Bing Webmaster Tools… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to rev up your page speed for better website performance

by I'm Struggling
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus. The post How to rev up your page speed for better website performance… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Smart content execution will net a lot of inbound links

by I'm Struggling
Ever wonder why that link-building campaign you spent a lot of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links! The post Smart content execution will net a lot of inbound links appeared first on… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: