blog / 14 posts found

8 Technical SEO Mistakes You’re Probably Making and How to Fix Them

by I'm Struggling
Technical SEO. If you’re like most marketers I know, that phrase can give you the heebie-jeebies. It just sounds so… Well… Technical. And chances are you’re not a developer or a master programmer. So you shouldn’t have to worry about technical SEO… right? Wrong. Totally wrong. Without proper technical SEO, you’ll never rank for your target keywords. As you’re about to learn, technical SEO is crucial if you want to rank for your most important keywords. Without good technical SEO, you could end up with the visibility of a short kid standing in the back row of a team picture. […]

Move Over SEO: How Developers Can Generate You More Traffic

by I'm Struggling
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic. What’s crazy about this is that it’s cheaper in the long run than paying marketers. Most of you know that I have an ad agency, Neil Patel Digital. And although I always want more big companies to […]

3 Tips to Set Up a Retargeting Campaign in 24 Hours (Even if You Have Never Heard of Retargeting Before)

by I'm Struggling
Retargeting can be scary. Say the word “retargeting” in a room of small-to-medium business owners, and you might get the same reaction as yelling “monster” to a group of small children. But why? Retargeting is one of the best things you can do for your advertising. It can achieve click-through rates of 0.7% vs regular ads at 0.07%—that’s a huge difference! So, why is there a fear associated with retargeting? From our experience, it’s usually because it seems really difficult to implement. There are lots of technologies, and even more jargon, associated with remarketing—custom audiences, retargeting scripts, conversion scripts, display […]

Will Amazon Product Display Ads Be Absorbed into Sponsored Products?

by I'm Struggling
Will the Amazon Product Display Ad functionality be deprecated and rolled up into Sponsored Products? That’s the question top of mind for many… > Read More The post Will Amazon Product Display Ads Be Absorbed into Sponsored Products? appeared first on Retail Performance Marketing Blog – CPC Strategy. Read more: cpcstrategy.com Please follow and like us:

29 of the Best Social Media Marketing Blogs of 2018

by I'm Struggling
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs 1. Social Media Explorer Social Media Explorer, founded by Jason Falls, is constantly pumping […]

The Perpetual Content Calendar: A 3-Step Framework to Generate Content with a Lean Team

by I'm Struggling
Content. You know it’s important. And you know you need to create it. But content can be so… well… time-consuming. Especially at scale. I mean, there are just so many platforms out there that demand consistent content: Blogs Facebook Instagram YouTube Snapchat Pinterest Twitter Podcasts Gated content And within each of those platforms there are multiple content types: Text Video Photo Audio Now, creating all these different pieces of content for all of these different platforms might not be a problem for a huge company with a giant team of people dedicated solely to content creation. But what about the […]

Why Content Marketing Works for Me and Not You

by I'm Struggling
It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things… Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)… OR They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why. Now, I know what you are thinking… there are so many companies that make millions from content marketing that there must be a way to make it work. But here’s the thing. Because of my ad agency, I […]

Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

by I'm Struggling
Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. 😉 Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average of 3.27 blog posts per day. I know what you are thinking… seems a bit too much content for one person to write. Well, let’s first go over how I published 4,784 blog posts in 4 years. Did you really write all 4,784 posts? Just […]

3 Google Analytics Reports Every Business Should Monitor

by I'm Struggling
You’ve probably heard the phrase “Knowledge is power.” Well, that is absolutely true when it comes to your website. Without in-depth knowledge of what’s happening on your website, you’re basically flying blind. You don’t know how people are finding your site. You don’t know what they’re doing once they get there. And you don’t know which visitors are buying which products. In other words, you’re powerless to actually improve your website’s performance… because you don’t know what’s working and what isn’t. That’s where Google Analytics comes in. When you know how to use it, Google Analytics can tell you SO […]

27 Best Digital Marketing & Business Podcasts You Need to Listen To

by I'm Struggling
Here at DigitalMarketer, we love our podcasts. (For proof, just check out Perpetual Traffic.) And along those lines, we have some awesome news: Last month, we launched a brand-new podcast called The DigitalMarketer Podcast, and it’s been getting some stellar reviews… This new podcast will give you: A guided tour through the landscape of digital marketing Introduce you to subject matter experts who are really doing this stuff Show you what’s working NOW in online marketing It’s hosted by our own Garrett Holmes and Jenna Snavely and will be an extension of the DigitalMarketer blog—giving you an even deeper dive into […]