e-commerce / 14 posts found

Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

by I'm Struggling
The branded stores are aimed at appealing to Jet’s target urban shoppers. The post Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

by I'm Struggling
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads. The post Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to use data to power target account selection

by I'm Struggling
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping

by I'm Struggling
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information. The post Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Why you’ll benefit from fully funding your core brand terms on Amazon

by I'm Struggling
You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. The post Why you’ll benefit from fully funding your core brand terms on Amazon… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Report: Marketers are missing mobile opportunities to reach customers in store

by I'm Struggling
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. The post Report: Marketers are missing mobile opportunities to reach customers in store appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Analysts say Amazon’s advertising business will surpass AWS by 2021

by I'm Struggling
Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. The post Analysts say Amazon’s advertising business will surpass AWS by 2021 appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Square opens platform to third-party developers to create new payment experiences

by I'm Struggling
The tools enable the company to expand into new verticals and move further into e-commerce. The post Square opens platform to third-party developers to create new payment experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours

by I'm Struggling
This year’s Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year. The post Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Amazon crashes on Prime Day, creating a less than prime shopping experience

by I'm Struggling
The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time. The post Amazon crashes on Prime Day, creating a less than prime shopping experience appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: