google: adwords / 8 posts found

How to Drive Traffic through PPC Campaign?

by I'm Struggling
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot way to get clicks. However, if it is done in an incorrect way, it can cost you a lot of money. Thankfully, there are ways in which you can run a PPC campaign to get awesome results. Here are the tricks to drive high traffic through PPC campaign: 1. Optimize PPC Ads for Mobile: The way people are interacting with PPC ads is changing. According to a reliable source, the mobile ad spends in the year […]

Google Rebrands AdWords To Google Ads

by I'm Struggling
Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year,… > Read More The post Google Rebrands AdWords To Google Ads appeared first on Retail Performance Marketing Blog – CPC Strategy. Read more: cpcstrategy.com Please follow and like us:

Google’s Responsive Display Ads | How To Use & Best Practices

by I'm Struggling
Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More The post Google’s Responsive Display Ads | How To Use & Best Practices appeared first on Retail Performance Marketing Blog – CPC Strategy. Read more: cpcstrategy.com Please follow and like us:

Find anomalies in your campaign spending with this Google Ads script

by I'm Struggling
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. The post Find anomalies in your campaign spending with this Google Ads script appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

YouTube gives users more ways to track the amount of time they spend on the app

by I'm Struggling
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. The post YouTube gives users more ways to track the amount of time they spend on the app appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Google’s political ad transparency report & library offers more accountability around election ads

by I'm Struggling
Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. The post Google’s political ad transparency report & library offers more accountability around election ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

by I'm Struggling
Google announces machine learning-loaded initiatives at its annual advertiser event. The post Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

by I'm Struggling
YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. The post Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads appeared first on Marketing… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: