google / 70 posts found

Google Ads showing Black Friday click, impression share trends in Overviews

by I'm Struggling
Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

How Do Sessions Work in Google Analytics? – Whiteboard Friday

by I'm Struggling
Posted by Tom.Capper One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this week’s edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for […]

4 Reasons I Prefer Facebook Ads over Google Ads

by I'm Struggling
Read more: affpo.st Please follow and like us:

Meet the 22-year Oracle veteran executive who’s going to lead Google in the cloud wars against Amazon and Microsoft (ORCL)

by I'm Struggling
Shutterstock On Friday, Diane Greene announced she would be stepping down as Google Cloud’s chief exec.  Greene’s replacement will be the 22-year Oracle veteran Thomas Kurian, who before resigning in September, was president of product development with the company, and a key player in its cloud efforts. When he steps into the role in January, he’ll be leading Google Cloud as it continues its quest to topple Amazon and Microsoft in the cloud wars. But who exactly is Google Cloud’s new CEO? Here’s a closer look at Thomas Kurian’s life and career: Thomas Kurian is 51. He was born in […]

How to Unlock the Power of Google My Business Search Queries

by I'm Struggling
Google My Business Insights’ Search Queries is a fantastic tool that helps you understand how visitors are finding your GMB profile. Here, contributor Ben Fisher explains how to use them to inform your on-site content and ads strategies. Google My Business Insights presents a fantastic opportunity to learn the behavior of people who are searching for a business, and it can help you make changes to your strategy based on quantifiable (albeit sometimes off) data. Google’s official definition of Insights is that it “focuses on how customers find your listing on Search and Maps, and what they do after they […]

What Do You Do When You Lose Organic Traffic to Google SERP Features?

by I'm Struggling
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.What do you think the EU antitrust case is about?! Or do you suddenly care because it affects […]

Google launches portal to help developers build modern web sites

by I'm Struggling
A new Google tool at web.dev measures your site’s performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

Is Facebook the only platform using 2FA for ad targeting purposes?

by I'm Struggling
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. The post Is Facebook the only platform using 2FA for ad targeting purposes? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How will Google’s new Android app licensing rules in Europe impact Chrome and search?

by I'm Struggling
The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision. The post How will Google’s new Android app licensing rules in Europe impact Chrome and search? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

by I'm Struggling
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. The post Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: