marketing / 8 posts found

Balancing Creative Support Between In-House and Agency Teams

by I'm Struggling
As marketers look to meet creative requests for new and evolving marketing channels, they’re faced with choosing between in-house or agency creative support teams. Here we break down the benefits of both and explore when each approach works best. The debate between building an in-house team or using agencies for marketing, and specifically creative support, continues. Businesses face tighter budgets and greater expectations to prove value from marketing. This in turn means marketing departments ramp up the pressure on their agencies and partners for support. In a 2018 survey from Gartner, more than 50% of marketers say they currently rely […]

How to Drive Sales With Google Ads

by I'm Struggling
Having a clear strategy and direction while using Google Ads, formerly called Google Adwords, can help your business get seen by more customers and grow an online presence. Ads accounts for 97 percent of Google’s revenue each year. For a company that made $21.5 billion in 2016, this means that many businesses are using this program to try and connect with customers. By creating relevant and highly searchable web pages, you can beat out competitors and appear as a top listing associated with certain keywords. Ads has been around since the early 2000s, and several strategies and best practices have […]

12 Top Facebook Marketing Tips for Small Businesses

by I'm Struggling
Are you dealing with a drop in Facebook engagement and need more visibility for your small business? If you’re tired of sitting in the shadow of competitors, try these Facebook marketing tips to help you crush the competition. Small business marketing is a cutthroat arena, especially for small brands competing on a local level. It gets harder when those businesses go omnichannel and have to compete with larger incumbent brands in the digital space. Without a big budget it can seem impossible to compete, but you don’t need a massive Facebook marketing budget to make waves. As of the second […]

Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners

by I'm Struggling
rawpixel / Pixabay Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And rake in the revenue like fall leaves.) But if you want to see an increase in sales, you’re going to need a plan. Use the ideas below to create a targeted seasonal strategy for your small business. Identify Your Main Targets Fall might be filled with bountiful opportunities for marketing campaigns — but unlike Pokémon, the goal is not to […]

Social Media Content Planning – How to Find Content

by I'm Struggling
When scheduling your social media content calendar, filling the gaps and finding new content can take a lot of time. Improve your social media workflow and fill your schedule with quality content with these free tools. No matter what you sell, or who you sell it to, social media is integral to your marketing strategy. It eliminates the traditional barriers of outbound marketing and helps you communicate directly with your customers. But industry standards are high, and consumers expect quality content every day, multiple times a day. You might feel pressured to constantly create visually engaging content in order to […]

An Early-Stage Founder’s Quick & Dirty Guide To Growth

by I'm Struggling
The following is a guest post by William Griggs.  William is the Founder of Startup Slingshot, the resource for battle-tested startup strategies. Access the audio interviews of today’s featured growth practitioners, the full 43 page guide, and tons of resources here (free for now).   “A startup is a company designed to grow fast.”    Growth is what founders and investors alike are constantly searching for. Growth enables startups to quickly create tremendous value in the market. Without growth you’re dead in the water. But accordingly to Paul Graham, there’s a silver lining: “…if you get growth, everything else tends […]

6 Steps To Kick-Start Your Word of Mouth Marketing

by I'm Struggling
in News
How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word of mouth marketing and be more referable. That sounds great and all, but is word of mouth really measurable? Is there success criteria in word of mouth advertising and marketing? Yes, and yes. The simplest measure is to notice you are getting referrals without having to ask. You may realize that there are certain things you do that have led customers to share you with their friends. You might notice that just by having […]

Content Marketing Tips Every Online Business Owner Needs To Know

by I'm Struggling
in News
Family Can’t Believe Their Eyes After Their Professional Photographer Shows Them Their Photos A picture is worth a thousand words but a hilariously terrible family photoshoot earned them over 377K shares and 363K likes on Facebook. Everything started when the Zarings were contacted by a middle-aged woman, marketing herself as an experienced professional photographer. She took them to the popular Forest Park in St. Louis where they paid her $250 to snap beautiful pictures. After 8 months of post-production, the Zarings received a package containing a disc. After they opened the images, the family almost died of laughter. The creepy […]