retail column / 3 posts found

Why you’ll benefit from fully funding your core brand terms on Amazon

by I'm Struggling
You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. The post Why you’ll benefit from fully funding your core brand terms on Amazon… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Looking to grow into a C-level leadership role? Focus on e-commerce.

by I'm Struggling
in News
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. The post Looking to grow into a C-level leadership role? Focus on e-commerce. appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The myths that keep you from winning on Amazon

by I'm Struggling
If you’re still hanging onto best practices from years gone by, contributor Andrew Waber says it’s time to let go if you want to improve your performance. The post The myths that keep you from winning on Amazon appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: