seo / 12 posts found

50 Tips for Website SEO Success

by I'm Struggling
For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a good idea to migrate HTTP sites to the HTTPS protocol. In an attempt to protect customer and crucial business information, […]

How to Do Keyword Research Using Google’s Free Keyword Planner

by I'm Struggling
You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be relevant for them to view. The purpose of researching and using keywords is to get your site to appear in search results to attract more people to your page. Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques. If this […]

The Big, Vital, All-in-One Guide to Keyword Difficulty

by I'm Struggling
In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for ranking supremacy on that keyword. Find that strong inverse relationship between search volume and keyword difficulty—a high volume keyword with a low keyword difficulty level—using a keyword research tool, and you may just have yourself a business-valuable keyword to bid on (using PPC) or create organic […]

Coming Soon: Exact Match Keywords to Match to Even MORE Variants

by I'm Struggling
Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google too – yesterday they announced that starting in October our “exact match” keywords will get less exact and match to even more keyword variants. Let’s take a look at what this means. What Exactly (Ahem) Is Google Changing? Advertisers have always relied on keyword match […]

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

by I'm Struggling
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco,… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Here’s how to ‘expertly’ hit a link-building home run

by I'm Struggling
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Why websites should be using HSTS to improve security and SEO

by I'm Struggling
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. The post Why websites should be using HSTS to improve security and SEO appeared first on Marketing… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The ultimate guide to HTTP status codes and headers for SEO

by I'm Struggling
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. The post The ultimate guide to HTTP status codes and headers for SEO… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to project SEO traffic levels and avoid saying, ‘It depends’

by I'm Struggling
in News
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. The post How to project SEO traffic levels and avoid saying,… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

8 ways to use content to skyrocket user engagement

by I'm Struggling
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. The post 8 ways to use content to skyrocket user engagement appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: