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Manage your match types with this structure checker Google Ads script

by I'm Struggling
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

Mixpanel vs. Google Analytics: The 2018 Guide

by I'm Struggling
This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things. Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Anything else is merely a list of data points. That’s as useful as analytics without analysts: troves of data but no actionable insights. The core use cases Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your […]

Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

by I'm Struggling
Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six-pack abs positioning of the most popular chatbot companies will initially deter you. But, if you unwrap the gimmicks, you can find opportunities to dramatically transform how your business captures and converts inbound traffic. There’s a caveat here, of course: don’t overhaul your marketing strategy just because you […]

Why Your Apartment Vacancy Rate is So Bad

by I'm Struggling
Apartment vacancy is arguably the single biggest problem in the multifamily industry. When vacancy is high, no one is happy. But what if the way that many people in the industry think about vacancy is wrong? Too often, the multifamily industry operates in an extremely compartmentalized way. Marketing is in one compartment. Leasing is in another. Revenue is in another. Property management is in still another. They’re all separate and aren’t helping each other or reinforcing the work the other is doing. We think that’s a problem. In fact, we think that communities will never be able to actually control their vacancy […]

HubSpot’s Guide to Facebook Ad Sizes (With Examples)

by I'm Struggling
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing. To take the headache out of preparing to run a Facebook Ad Campaign, here’s a handy cheatsheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook — no matter what your ad’s objective or call to action is. Whether you’re running a […]

Here’s how to copy old AdWords column settings to the new Google Ads UI

by I'm Struggling
With a new option, it’s now possible to get all your old columns settings back. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

What is an AdWords Quality Score, and How Do I Improve Mine?

by I'm Struggling
Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check the performance of your Google AdWords—now Google Ads—you might have a problem with your ads’ Quality Score. What’s a Quality Score, and how do I fix it? Glad you asked. Let’s take a look. What’s a Quality Score? Google’s high-level definition of Quality Score is “an estimate of the quality of your ads, keywords, and landing pages.” But how do you measure the quality […]

The 3 Best Ways to Use a Content Strategy to Promote Your Restaurant

by I'm Struggling
As an ambitious restaurant owner, you must have been searching for some additional strategies to attract more attention to your business. Let us introduce you to the content strategy. By using a strategic marketing approach, you will be able to create and distribute valuable and consistent content that will attract guests and earn you their loyalty. If you’re not quite sure how to make the most out of it, the following advice will clear your doubts. Know Your Target Audience Whose attention do you want to attract? To how many different audiences do you want to appeal? These are some […]

9 Proven Ways to Drive Real Traffic to Your Online Business

by I'm Struggling
Image by rawpixel Bringing your business online is the best growth decision you can make. That is, if you can get found with the millions of successful websites operating today. The key is to be able to drive a significant amount of traffic to your website. There are thousands of articles and video tutorials out there all about just how to do this. But you can’t realistically just start testing each one until you find something that actually works. That would just be a huge waste of your time and resources. What your business needs is a strategy that has […]

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

by I'm Struggling
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Instagram is testing a brand new stand-alone shopping app that could put them in the same conversation as massive ecommerce platforms like Shopify, WooCommerce, and Magento. LinkedIn launches a powerful ad format for businesses called Dynamic Ads. We’re […]