Marketing / 494 posts found

Clix Marketing Blog’s #PPC News & Views: Friday, November 16, 2018

by I'm Struggling
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Vertical Leap Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but are ready to shine in 2019. Is it part of your client’s strategy? How can it be leveraged? Metric Theory Which Google Ads Holiday Bidding Strategy Should You Use? Do you manage ecommerce accounts? If you do, you know you’re in for a whirlwind (think shaken snow globe) in Q4. Don’t miss this easy-to-follow post on bidding strategy. PPC […]

Google Ads Can Now Count Calls from Location Extensions as Conversions by @MattGSouthern

by I'm Struggling
Calls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled. The post Google Ads Can Now Count Calls from Location Extensions as Conversions by @MattGSouthern appeared first on Search Engine Journal. Read more: tracking.feedpress.it Please follow and like us:

4 Reasons You Should Use Bing Ads

by I'm Struggling
geralt / Pixabay Once you have your Google paid search strategy in place, you can wipe your hands on your pants and call it a day, right? Not quite. Google Ads is going to be a big part of any paid search strategy, but they are far from the only game in town. Microsoft’s Bing is the #2 search engine, grabbing about 24 percent (34 when you include Yahoo/Gemini) of the desktop search market share. If you are neglecting Bing Ads, you are missing out on the eyeballs of about 500 million users conducting over 6 billion searches per month. […]

6 Steps to Launch Your First LinkedIn Ads Campaign

by I'm Struggling
If you have a job, you should be on LinkedIn. If you own a business, you should also be on LinkedIn. But especially if you provide any sort of B2B product or service, you have to be on LinkedIn. You can go ahead and set up your new profile now before we get to the rest of the post, I’ll wait. Those of you who are still dragging your feet, let me convince you. With over 560 million users, including professionals in every industry you can think of, it’s the biggest source of potential new business leads available in the […]

New Device Type in Google Ads: TV Screens

by I'm Struggling
For several years now, streaming devices and Smart TVs have been the elephant in the room for traditional cable companies and therefore, the way that consumers are reached with advertising while consuming video and news. 74% of US households now have at least one Internet-connected TV device. More and more channels are looking for additional ways to reach streaming users while using these devices. According to Google, users watching over 180 million hours of YouTube videos on TV screens every day. If you’re running Display or Video campaigns on the Google Display Network, you may have noticed that there is a […]

10 Facebook Post Ideas To Keep Your Calendar Full

by I'm Struggling
Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand building, relationship building, and community building, and the posts you share will set the stage for all three. While coming […]

Gratitude at Scale with Guest Dennis Yu: MakingBank S3E26

by I'm Struggling
Dennis Yu teaches people how to grow their expertise, devise and manage social campaigns, and say “thank you” at scale as CEO of his digital marketing company, Blitz Metrics. Aside from being a marathon runner, chicken wing enthusiast, and ultimate frisbee player, he's an internationally recognized lecturer in Facebook marketing and has been featured on the Wall Street Journal, The New York Times, LA Times, NPR TechCrunch, Fox News, and CBS evening news. In 2012 he co-authored Facebook Nation: Total Information Awareness, a textbook taught to over 700 colleges and universities. Dennis joins #MakingBank to share insight from his 20-year […]

6 Amazing Marketing Tools You Haven’t Heard Of Yet [IMPACT Toolbox Nov. 2018]

by I'm Struggling
How many apps and tools do you use on a weekly basis? How about every day? 5? 10? If you’re a marketer, that number is likely more than you can count on one hand — and that doesn’t include anything administrative or personal, or all of the standard tools you use to do your job (email client, calendar, word processor, the list goes on…). The number of marketing technology and tools available has exploded in the last decade. (That growth rate may slow down next year, but more on that here.) Across all categories, there are thousands to choose from […]

How to put ads for my app on other apps

by I'm Struggling
Hey guys, Im a game developer and I just released my game 5 days ago. It got a bit of traction but now I want to expand and I want to use google ads to promote my app within other apps. Problem is I don't see any documentations on how to put my ads exclusively on other apps. If there is anyone here who could point me out to a tutorial or at least tell me where to get started that would be so awesome. I have been researching for 2 days and I am thoroughly fed up! Thanks guys […]

Quick Tips For Facebook Holiday Ad Campaigns

by I'm Struggling
For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find it a struggle to do so as consumers are presented with endless shopping options. To outperform the competition, your holiday campaigns must stand out. They need to communicate value and look visually appealing to shoppers. If your holiday marketing strategy is not working, there’s still time to pivot and create […]