Marketing / 494 posts found

4 Reasons Why NOT to Outsource to an Agency

by I'm Struggling
You need growth in your business. Being in the digital marketing space, I see many agencies taking over all digital marketing campaigns for companies. While they do get results, the question is this the best path for your business? I want to break down the drawbacks of outsourcing all your digital marketing efforts to an agency. 1. You will be lost on key metrics. If you don’t know the metrics you need to improve for your company, how can you judge is your dollars have been well spent on marketing? It pains me to see owners invest, and say “I […]

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

by I'm Struggling
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. The post Agencies must now confirm client relationships before enabling Facebook Pixel and event sets appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How To Choose the Right SEO Vendor

by I'm Struggling
Before hiring an SEO vendor, there are two specific things you need to know about and look for. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

The impact of ‘close variants’ in exact match types

by I'm Struggling
A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

Fullscreen offers marketers another YouTube brand safety tool

by I'm Struggling
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. The post Fullscreen offers marketers another YouTube brand safety tool appeared… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Tips to be more productive in Google Ads, Bing Ads interfaces

by I'm Struggling
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

by I'm Struggling
If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Nine effective marketing ideas that don’t include blogging such as: podcasting, video series, live events, and tons more! Join 18,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Let’s dive in! How to subscribe: iTunes | […]

The 34 Marketing Principles I Live By

by I'm Struggling
Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Instead, I’ve just been doing everything long enough where I’ve learned what not to do. See, the first 4 or so […]

Brex has partnered with WeWork, AWS and more for its new rewards program

by I'm Struggling
Brex, the corporate card built for startups, unveiled its new rewards program today. The billion-dollar company, which announced its $125 million Series C three weeks ago, has partnered with Amazon Web Services, WeWork, Instacart, Google Ads, SendGrid, Salesforce Essentials, Twilio, Zendesk, Caviar, HubSpot, Orrick, Snap, Clerky and DoorDash to give entrepreneurs the ability to accrue and spend points on services and products they use regularly. Brex is lead by a pair of 22-year-old serial entrepreneurs who are well aware of the costs associated with building a startup. They’ve been carefully crafting Brex’s list of partners over the last year and […]

The Beginner’s Guide to Account-Based Marketing and How to Get Started

by I'm Struggling
The old sales funnel is losing ground. Prospects are getting pounded with sales communication and attention is limited. Sales communications that are highly personalized are winning. Here is a look at account-based marketing (ABM) and the steps needed to begin. What Is Account-based Marketing? Well, you probably know full-funnel marketing starts by dividing the funnel into two parts: the upper funnel, where you reach your target audience, and the lower funnel, where you nurture your prospects. Traditional marketers focus on email to nurture, but new technologies help change the way this is done. Part of the reason this is necessary […]