Marketing / 494 posts found

What is a Conversion?

by I'm Struggling
A conversion is defined as the act or an instance of converting or the process of being converted. This might not seem very helpful, possibly because it isn’t. This is a very broad definition across all uses of the term “conversion”. So, how does this translate specifically in marketing? Conversions are very powerful in marketing. So, let’s take a look at what they are in marketing and how they’re used. What Is a Conversion in Marketing? A conversion in marketing is the act of a visitor performing a desired action. In theory, this can be just about anything that can […]

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

by I'm Struggling
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.” Not only did the winning prediction engine fail to scale economically, it also addressed an outdated problem: The shift from mail to streaming during that same two-year window gave Netflix all the data it needed to develop newer, better algorithms. Predictive analytics, […]

New Landing Page Reports Coming to Google’s Report Editor

by I'm Struggling
Google’s Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface rolled out, the Landing Pages tab was a new addition that helps evaluate the performance of your landing pages as well as how they translate for performance on mobile devices. Soon, advertisers will be able to view the landing pages report as a new and improved version of the final URL report with the addition of several new columns for mobile speed score, mobile-friendly click rate and valid AMP click rate. There will be an additional expanded […]

Google Ads Automatically Linking Google My Business & Creating Location Extensions

by I'm Struggling
Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it’s for Location Extensions and Google My Business accounts. You might have recently received the email below from Google Ads: “You’re receiving this message because one or more Google Ads accounts you manage are not linked to a related Google My Business account. By linking to Google My Business, you’re able to show location extensions with your ads and your account may also become eligible for store visits measurement. We will automatically link these Google Ads accounts to a Google My Business account with shared domains […]

Google Ads Report Editor Gains New Predefined Landing Page Reports by @MattGSouthern

by I'm Struggling
Google is adding two new predefined landing page reports to the Report Editor. The post Google Ads Report Editor Gains New Predefined Landing Page Reports by @MattGSouthern appeared first on Search Engine Journal. Read more: tracking.feedpress.it Please follow and like us:

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

by I'm Struggling
Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform. For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. The vertical video app was poised to be a challenger to YouTube, and positioned as a long-form video […]

Amazon’s Alexa finds its business model: in-skill purchases

by I'm Struggling
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. The post Amazon’s Alexa finds its business model: in-skill purchases appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]

by I'm Struggling
It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving brick-and-mortar numbers down from previous years. Additionally, a Shopify report revealed that during the peak Black Friday Cyber Monday (BFCM) sales period last year, Shopify retailers processed a whopping $1,138,574 per minute. In short, there are billions worth of sales up for grabs across Thanksgiving weekend and it is time to ask yourself how to prepare your online […]

10 Statistics B2B Marketers Need to Know

by I'm Struggling
When consumers need a B2B vendor, they almost always start with online research. But when it comes time to convert, consumers want to speak to a real human being to answer their lingering questions, whether they’re shopping for business services, software vendors, logistics providers, or manufacturers. To optimize their digital advertising ROI and drive revenue, business-to-business marketers are now taking a data-driven approach to driving these valuable call conversions. Below are 10 statistics that illustrate these trends. 1. 90% of B2B customers start their journey with a search. To attract top-of-funnel leads, B2B marketers should refine their SEO strategies (source: […]

Twitter looks to crowdsource content policies

by I'm Struggling
The app launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers? The post Twitter looks to crowdsource content policies appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: