Marketing / 494 posts found

Is your DevOps team allergic to marketing?

by I'm Struggling
Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital marketers. The post Is your DevOps team allergic to marketing? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Businesses Will Find Bigger Audiences on YouTube and Instagram in 2018 Than in 2017

by I'm Struggling
A new survey from The Manifest, a business news and how-to website, reveals that most people are using YouTube and Instagram more in 2018 than in 2017, outperforming other channels such as Facebook. The Manifest surveyed 627 social media users to learn about their social media habits, including the channels they prefer, how frequently they use social media, and the mediums they use to access it. Latest 2018 Social Media Statistics The survey revealed that people are using YouTube (63%) and Instagram (61%) more this year compared to last year. And if this makes you wonder if you should continue […]

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

by I'm Struggling
One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are still intermittent issues that could affect advertisers. For most of the day yesterday, advertisers were unable to create and edit campaigns through Ads Manager or the Ads API tools. The company said that existing ads were delivered, but advertisers could not set new campaigns or […]

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

by I'm Struggling
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. The post The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

YouTube to Test Showing Two Ads Before Videos by @MattGSouthern

by I'm Struggling
YouTube will soon begin [testing](https://support.google.com/google-ads/answer/9192004) two ads shown back-to-back before a video starts. The post YouTube to Test Showing Two Ads Before Videos by @MattGSouthern appeared first on Search Engine Journal. Read more: tracking.feedpress.it Please follow and like us:

What SEOs Can Learn from AdWords – Whiteboard Friday

by I'm Struggling
Posted by DiTomaso Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today’s edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, my name is Dana DiTomaso. I’m President and Partner at Kick Point, […]

What the Local Customer Service Ecosystem Looks Like in 2019

by I'm Struggling
Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce. What is local customer service in 2019? It’s so much more than the face-to-face […]

6 Updates in 2 Weeks!?

by I'm Struggling
Man, it’s been a while. The PPC industry has been a little quiet on the major updates side lately, but just as we predicted…BAM! A ton of updates happened at once, and our experts are here to give you a quick 20 min session about everything you need to know and how these changes will impact your digital marketing campaigns.   Hanapin’s Associate Director of Services, Carrie Albright, and Associate Director of Search, Matt Umbro, will team up to give you the lowdown on all the updates we’ve seen pop up in the last two weeks – from the ability […]

The disastrous consequences of measuring engagement

by I'm Struggling
The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. The post The disastrous consequences of measuring engagement appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year (de-de)

by I'm Struggling
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to watch videos, post them, or […]