Marketing / 494 posts found

Google launches portal to help developers build modern web sites

by I'm Struggling
A new Google tool at web.dev measures your site’s performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

5 Lies Hotel Marketers Need to Unlearn

by I'm Struggling
We all know the world is changing. Hotel marketing is changing, and guest expectations are changing. Today, guests expect hoteliers to reach out to them on their terms. And it’s more than simply blasting them with messages through every channel you can find. Your guests expect you to be there when they want you and back off when they don’t. They expect you to remember what they told you at one point and anticipate their needs at another. You need a way to succeed in this evolving marketplace to give your guests the experience they deserve. Cross channel marketing is […]

Is Facebook the only platform using 2FA for ad targeting purposes?

by I'm Struggling
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. The post Is Facebook the only platform using 2FA for ad targeting purposes? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Top 10 Takeaways I Learned From Conferences This Year

by I'm Struggling
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these conferences and wanted to share some tips with all of you. My Top 10 Takeaways From Digital Marketing Conferences in 2018 “Alerts should be actionable or they should be eliminated” – Brad Geddes @ SMX WestFor your personal productivity, this is so true. Just think […]

4 new search metrics in Google Ads to give you what you really wanted out of average position

by I'm Struggling
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

A new customer experience, how AI is changing marketing

by I'm Struggling
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com Please follow and like us:

The Top 10 Digital Marketing Trends for 2019

by I'm Struggling
It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next? How will these developments and others impact digital marketing in the coming year, and where should brands focus their energies? These top marketing trends for 2019 offer some insight into the exciting year that lies ahead. 1. Micro-Influencers The Association of National Advertisers […]

Here’s a sneak peek at the SMX West 2019 agenda

by I'm Struggling
I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

YouTube’s Updated Brand Lift Metrics & What It Means for Video Advertising

by I'm Struggling
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed properly for eventual conversions– even if they should. This has always been a particularly steep challenge for video advertisers in […]

New Ad Position Metrics in Google Ads

by I'm Struggling
Google recently announced new metrics to measure ad position. Since right rail ads no longer exist, and search results often vary the number of ads placed at the top or bottom, Average Position has become a more ambiguous measurement. Position 1 could mean the very top of the page, or the bottom of the page below all organic results. As of now, the old Average Position metric is still available; however, these new metrics offer greater insight as to where ads appear in relation to organic results. Here’s an overview of these metrics and some practical suggestions for using them in your accounts. […]