Is your DevOps team allergic to marketing?

Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital marketers. The post Is your DevOps team allergic to marketing? appeared first on Marketing Land. Please visit Marketing…

Did the data-driven era miss an exit?

If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. The post Did the…

Kenshoo teams up with Experian to offer third-party…

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land. Please visit Marketing Land…

Calls to businesses rose more than 375% over…

A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth. The post Calls to businesses rose more than 375% over past two…

IAB Tech Lab releases final version of VAST…

Marketers can provide a single video ad type that will work with many kinds of players. The post IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback appeared first…

Oracle launches a ‘CDP-plus’ for its clouds

Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data. The post Oracle launches a ‘CDP-plus’ for its clouds appeared first on Marketing Land.…

Quick guidelines for getting users info they need…

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users info they need in chatbots appeared first on Marketing Land.…