a-from sel / 27 posts found

Google lets users delete search data & control ad settings from Google Search page

by I'm Struggling
in News
Users no longer have to go to their Google Account page to access privacy controls. The post Google lets users delete search data & control ad settings from Google Search page appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Marketers can now use LinkedIn category data for targeting through Bing search

by I'm Struggling
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn category data for targeting through Bing search appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Native ad test in Google Discover feeds gets a new look

by I'm Struggling
The ads reflect the new design of Google Discover, previously known as Google Feed. The post Native ad test in Google Discover feeds gets a new look appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

by I'm Struggling
Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. The post YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Some large search budgets are moving to Amazon, say agency executives

by I'm Struggling
A small survey of agencies found some advertisers are making moves to Amazon advertising. The post Some large search budgets are moving to Amazon, say agency executives appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to create a style guide for your SEO content writers

by I'm Struggling
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. The post How to create a style guide for your SEO content writers appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How the hospitality industry should approach online reviews and citations

by I'm Struggling
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. The post How the hospitality industry should approach online reviews and citations appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Find anomalies in your campaign spending with this Google Ads script

by I'm Struggling
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. The post Find anomalies in your campaign spending with this Google Ads script appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Forget me not: 3 steps to make your PPC ads more memorable

by I'm Struggling
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. The post Forget me not: 3 steps to make your PPC ads more memorable appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Here’s how to ‘expertly’ hit a link-building home run

by I'm Struggling
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: