branding / 7 posts found

The power of disruptive digital narrative

by I'm Struggling
The key to creating more engaging online stories may be letting your audience fill in the blanks. The post The power of disruptive digital narrative appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Spreading Your Restaurant’s Branding So More People Recognize You

by I'm Struggling
Whether you are opening up a new restaurant or you’ve been in the area for years, it’s quite likely many people have no clue who you are. Especially for smaller, family-owned restaurants that don’t have the spread or marketing of major franchises, you need to get people to notice you. That means having strong restaurant branding and then spreading it in your area so people see it, learn to recognize it, and get comfortable with it. The more people see your business’ name and brand, the more likely they’ll give your restaurant a try, and it could even help increase […]

How to Drive Sales With Google Ads

by I'm Struggling
Having a clear strategy and direction while using Google Ads, formerly called Google Adwords, can help your business get seen by more customers and grow an online presence. Ads accounts for 97 percent of Google’s revenue each year. For a company that made $21.5 billion in 2016, this means that many businesses are using this program to try and connect with customers. By creating relevant and highly searchable web pages, you can beat out competitors and appear as a top listing associated with certain keywords. Ads has been around since the early 2000s, and several strategies and best practices have […]

Get Visible: Using Paid Search & Social for Brand Awareness

by I'm Struggling
PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness and increase brand affinity. Whether your business is just launching or is more established and looking to do some new audience outreach, both paid search and paid social ads are great ways to reach those new users and introduce them to your brand. skeeze / Pixabay   If greater brand awareness is your goal, this guide will get you started, covering: Establishing goals for your […]

The business stats you must have on instant recall

by I'm Struggling
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. The post The business stats you must have on instant recall appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to reach consumers while protecting their privacy

by I'm Struggling
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

It’s time for the brand promise to evolve. Again.

by I'm Struggling
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. The post It’s time for the brand promise to evolve. Again. appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: