channel: seo / 16 posts found

How to create a style guide for your SEO content writers

by I'm Struggling
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. The post How to create a style guide for your SEO content writers appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

by I'm Struggling
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco,… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Here’s how to ‘expertly’ hit a link-building home run

by I'm Struggling
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Why websites should be using HSTS to improve security and SEO

by I'm Struggling
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. The post Why websites should be using HSTS to improve security and SEO appeared first on Marketing… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to increase your PageSpeed in WordPress

by I'm Struggling
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed. The post How to increase your PageSpeed in WordPress appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The ultimate guide to using Bing Webmaster Tools — Part 1

by I'm Struggling
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. The post The ultimate guide to using Bing Webmaster Tools… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to rev up your page speed for better website performance

by I'm Struggling
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus. The post How to rev up your page speed for better website performance… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Smart content execution will net a lot of inbound links

by I'm Struggling
Ever wonder why that link-building campaign you spent a lot of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links! The post Smart content execution will net a lot of inbound links appeared first on… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

The ultimate guide to HTTP status codes and headers for SEO

by I'm Struggling
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. The post The ultimate guide to HTTP status codes and headers for SEO… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

How to project SEO traffic levels and avoid saying, ‘It depends’

by I'm Struggling
in News
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. The post How to project SEO traffic levels and avoid saying,… Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us: