4 new search metrics in Google Ads to…

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

A new customer experience, how AI is changing…

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

Bing Ads Scripts are rolling out in beta

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

Google Ads intros new ad position metrics

Four new metrics provide better indications of where your ads appear on the search results pages. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com