The disastrous consequences of measuring engagement

The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead. The post The disastrous consequences of measuring engagement appeared first on Marketing Land. Please visit Marketing Land for…

FACEBOOK ‘prepares for war’ with DC…

FACEBOOK 'prepares for war' with DC... (Third column, 3rd story, link) Related stories:Hires top antitrust lawyer...Ads urge staff to leak secrets...Departing comms chief says critics were targeted... Advertise here Read more: tracking.feedpress.it

Kenshoo teams up with Experian to offer third-party…

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land. Please visit Marketing Land…