google: adwords / 20 posts found

How to Use Google AdWords for Local Businesses

by I'm Struggling
How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, who are probably on a small, local business budget. Why AdWords? First things first: Why Google AdWords? Well, the thing about AdWords is that when somebody turns […]

Is Facebook the only platform using 2FA for ad targeting purposes?

by I'm Struggling
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. The post Is Facebook the only platform using 2FA for ad targeting purposes? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Google is Rolling Out New Metrics For More Clarity Into Ad Position

by I'm Struggling
If you’re not measuring, are you even marketing? Just yesterday, Google announced its going to make our lives as marketers and strategists much easier in this department by rolling out four new metrics to better explain where ads appear in Google search results. [cue fist pump] Before this update, it  offered marketers insight into just the ads average position; however, even the tech giant itself  noted that there has been some confusion around what that metric actually meant. In the latest announcement, Google provided the following: “Contrary to common perception, average position is not meant to describe where the ad […]

Google Introduces Conversational Display Ads

by I'm Struggling
Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature directly within a display ad, with the ability to directly ask questions and receive answers without needing to visit a website. As chatbots are on the rise and every major social network now offers its own version of messaging, users increasingly engage with brands via some sort of messaging platform. AdLingo ads will show via the Google Display Network, utilizing CPM bidding. Users will be able to see clicks, impressions, and engagement metrics. At the moment, it appears you need to […]

Native ad test in Google Discover feeds gets a new look

by I'm Struggling
The ads reflect the new design of Google Discover, previously known as Google Feed. The post Native ad test in Google Discover feeds gets a new look appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

by I'm Struggling
Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. The post YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Some large search budgets are moving to Amazon, say agency executives

by I'm Struggling
A small survey of agencies found some advertisers are making moves to Amazon advertising. The post Some large search budgets are moving to Amazon, say agency executives appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

Google Ads Update: How Parallel Tracking Will Affect Your Account

by I'm Struggling
Earlier this year, Google Ads (formerly AdWords) introduced parallel tracking as a way to improve a user’s experience on mobile and tomorrow the change is going to become mandatory across all Google Ads accounts. Here is what you need to know about the update and how it will affect your ad performance: What is Parallel Tracking? Parallel tracking is a feature that significantly improves mobile speed by performing all tracking and analytics processing separate from loading the page. In other words, instead of a user clicking a link and waiting for the UTM codes, Google Ads click tracker, HubSpot tracking […]

How to Use Demographic Targeting in Google Ads

by I'm Struggling
Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis… > Read More The post How to Use Demographic Targeting in Google Ads appeared first on Retail Performance Marketing Blog – CPC Strategy. Read more: cpcstrategy.com Please follow and like us:

Profitable Google AdWords Tips and Tricks 2018

by I'm Struggling
We all know that Google AdWords is a tool with thousands of input settings and billions of output results. Almost all digital marketing professionals use it for running ads and earn handsome revenues every day. It all depends on how well you use it and your patience level. Always keep in mind that a properly configured AdWords campaign gives you the most return on investment. On the other hand, AdWords campaigns with errors are always more expensive with no tangible profits. Choose A Good Campaign Type at First If the advertising campaign does not give the expected result or you […]