Hooked on a feeling: The forgotten factor in…

We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset. The post Hooked on a feeling: The forgotten factor in online advertising…

Breaking through with meaningful content marketing in the…

A conversation on the state of story-driven content with analyst and author Brian Solis. The post Breaking through with meaningful content marketing in the age of storytelling appeared first on Marketing Land. Please visit Marketing…

4 new search metrics in Google Ads to…

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

A new customer experience, how AI is changing…

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com