marketing / 20 posts found

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

by I'm Struggling
One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are still intermittent issues that could affect advertisers. For most of the day yesterday, advertisers were unable to create and edit campaigns through Ads Manager or the Ads API tools. The company said that existing ads were delivered, but advertisers could not set new campaigns or […]

How Hotels Can Use Retargeting

by I'm Struggling
One of the top priorities for hoteliers is driving direct bookings. When a customer books directly with the front desk, the hotel avoids expensive OTA commissions. But, competing with OTAs online is no easy task. And unfortunately, with standard Pay-Per-Click web advertising, your ads aren’t always targeted to reach the people who want to or are likely to book your hotel. A way to remedy this drain on marketing dollars is to employ a retargeting campaign. In the hotel industry, this is particularly useful in reconnecting with guests who may have started the reservations or booking process, but did not complete it. […]

Is Online Paid Advertising Still Effective for Hotels?

by I'm Struggling
These days, paid ads come in a lot of different shapes and sizes — social ads, sponsored “native” ads, paid search ads. With every new medium or media outlet, a new way to advertise seems to inevitably follow. But from a marketer’s perspective, are they worth the money? Do they actually work? On one side, some swear by their effectiveness and ROI. On the other, we have purists who find paid advertisements intrusive and spammy. For example, HubSpot recently released an Ads add-on to help its users more effectively leverage online ads. But inversely, their 2015 State of Inbound report […]

Launching Your Marketing Department: A Beginner’s Guide

by I'm Struggling
This blog post was contributed by Web Webster. So you’ve gone and done it. You’ve struck out on your own to form a marketing agency. Or your side gig has become your main gig. Or among your three partners, you’re the one with “the head for marketing.”  No matter why you find yourself at the helm of a new marketing operation, you’ll quickly find that the name of the game is balance. Balance between daily tactics and long-term strategies. Between nailing down every detail and letting some things ride. Or between carefully calculated initiatives and well-timed Hail Marys. No matter […]

5 Lies Hotel Marketers Need to Unlearn

by I'm Struggling
We all know the world is changing. Hotel marketing is changing, and guest expectations are changing. Today, guests expect hoteliers to reach out to them on their terms. And it’s more than simply blasting them with messages through every channel you can find. Your guests expect you to be there when they want you and back off when they don’t. They expect you to remember what they told you at one point and anticipate their needs at another. You need a way to succeed in this evolving marketplace to give your guests the experience they deserve. Cross channel marketing is […]

The Top 10 Digital Marketing Trends for 2019

by I'm Struggling
It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next? How will these developments and others impact digital marketing in the coming year, and where should brands focus their energies? These top marketing trends for 2019 offer some insight into the exciting year that lies ahead. 1. Micro-Influencers The Association of National Advertisers […]

Facebook ads can skyrocket your business. Learn the ropes for $9

by I'm Struggling
In the run-up to Black Friday, we’re seeing some epic price drops on useful online courses. A top example is the Facebook Ads and Marketing Mastery Course, which you can now pick up for just $9. It’s a very small investment for potentially huge returns. Facebook has more than two billion users, with around half of them using it daily. There’s no bigger platform on which to advertise your product. A Facebook advert will be seen by many more people than an ad in most print publications, and it will probably be a fraction of the cost. Unsurprisingly then, successfully […]

4 Reasons Why NOT to Outsource to an Agency

by I'm Struggling
You need growth in your business. Being in the digital marketing space, I see many agencies taking over all digital marketing campaigns for companies. While they do get results, the question is this the best path for your business? I want to break down the drawbacks of outsourcing all your digital marketing efforts to an agency. 1. You will be lost on key metrics. If you don’t know the metrics you need to improve for your company, how can you judge is your dollars have been well spent on marketing? It pains me to see owners invest, and say “I […]

The 34 Marketing Principles I Live By

by I'm Struggling
Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Instead, I’ve just been doing everything long enough where I’ve learned what not to do. See, the first 4 or so […]

MRM Research Roundup … Mid-October 2018 Edition

by I'm Struggling
in News
 Modern Restaurant Management (MRM) magazine's "According to a recent study/survey …" column is being rebranded as MRM Research Roundup. This time, we feature top pizza cities,  top cities for vegans and vegetarians, brand intimacy, retail's halo effect and the best places to eat apple pie and for allergy-friendly dining. How Strong is the Restaurant Industry Really? The third quarter of 2018 was relatively strong for the restaurant industry. Same-store sales were up 1.2 percent in September, the fourth consecutive month of growth. The industry had not experienced a quarter in which all months had positive sales since the fourth quarter of 2015. Sales for the third […]