seo / 18 posts found

22 FREE Top-Rated Online Marketing Certifications & Courses To Make You a Better Internet Marketer

by I'm Struggling
You know what’s one of the hardest things about becoming an online marketer? You really don’t know where to start. Like formal education, there’s no sequential and well-defined learning path. Which is why most of the successful marketers became experts through trial and error. But this approach doesn’t work for everyone. In fact, one of the reasons why people give up on internet marketing is because they’re never really sure if they know enough. Thankfully, Google, Facebook, HubSpot, and several other leading online companies decided to do something about this. They’ve put together digital marketing courses of the highest quality that […]

Sitelinks: What They Are & How to Get Them (Quiz Version!)

by I'm Struggling
Test your knowledge about organic sitelinks with our informal five question quiz. You’ll come away knowing how to get valuable links for your site. Sitelinks may not get as much attention as other search engine optimization topics, but they’re absolutely worth learning about. So we’ve put together an easy, five-question quiz that will both challenge and teach. Read it through, and you’ll be a sitelinks pro by the time you’re done. Question 1: What are the Words and the Links Below the Main Part of Gizmodo’s Listing Called? a. Gizmodi b. Supplementary links c. Sitelinks d. Sitelink extensions If you […]

How to Find Bigger AND Better Audiences to Reach Using Google Analytics

by I'm Struggling
Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible. First, my targeting usually leans towards remarketing, customer match or placements, but many times I cannot use targeting this specific. I might not have a big enough audience for hyper-targeted remarketing. I might not have a large enough email list. Or my placements may not be going to where I thought they would be. My next step is usually to create my own custom intent and affinity audiences in an attempt to continue my goal of staying as close to my […]

Does Paid Search Help Organic Search? Yes And No

by I'm Struggling
Does paid search help organic search? Yes, Google Ads will probably improve your organic search rankings and traffic, but not for the reason you think. Have you ever wondered “Does paid search help organic search”? A lot of people who use Google Ads are curious about this. Some suspect that Google gives favors to its advertisers. But that’s not how it works. Simply giving money to Google Ads is not going to change the organic rankings of your pages. Google’s search algorithm does not dole out any credits to Google advertisers. You cannot buy your way to better listings by […]

Google + Is Shutting Down. How Does It Impact Your SEO?

by I'm Struggling
in News
Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we’ve found out that it will shut it down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.   All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of social signals for your website. Now, […]

How to create a style guide for your SEO content writers

by I'm Struggling
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. The post How to create a style guide for your SEO content writers appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com Please follow and like us:

50 Tips for Website SEO Success

by I'm Struggling
For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a good idea to migrate HTTP sites to the HTTPS protocol. In an attempt to protect customer and crucial business information, […]

How to Do Keyword Research Using Google’s Free Keyword Planner

by I'm Struggling
You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be relevant for them to view. The purpose of researching and using keywords is to get your site to appear in search results to attract more people to your page. Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques. If this […]

The Big, Vital, All-in-One Guide to Keyword Difficulty

by I'm Struggling
In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for ranking supremacy on that keyword. Find that strong inverse relationship between search volume and keyword difficulty—a high volume keyword with a low keyword difficulty level—using a keyword research tool, and you may just have yourself a business-valuable keyword to bid on (using PPC) or create organic […]

Coming Soon: Exact Match Keywords to Match to Even MORE Variants

by I'm Struggling
Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google too – yesterday they announced that starting in October our “exact match” keywords will get less exact and match to even more keyword variants. Let’s take a look at what this means. What Exactly (Ahem) Is Google Changing? Advertisers have always relied on keyword match […]