smb / 5 posts found

The Top 10 Digital Marketing Trends for 2019

by I'm Struggling
It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next? How will these developments and others impact digital marketing in the coming year, and where should brands focus their energies? These top marketing trends for 2019 offer some insight into the exciting year that lies ahead. 1. Micro-Influencers The Association of National Advertisers […]

4 Ways Buyer Personas Dramatically Improve Your Branding

by I'm Struggling
Branding is most effective when content engages the proper audience. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. Branding is all about perception—it’s the process of creating memorable imagery to correspond with business goals and products. But, what does “good” branding look like? The answer is quite simple. Good branding is simply branding tailored to the right audience. The right audience is defined as the types of consumers who match your buyer personas. In order to define your target audience and make better branding decisions, you must develop comprehensive buyer […]

Balancing Creative Support Between In-House and Agency Teams

by I'm Struggling
As marketers look to meet creative requests for new and evolving marketing channels, they’re faced with choosing between in-house or agency creative support teams. Here we break down the benefits of both and explore when each approach works best. The debate between building an in-house team or using agencies for marketing, and specifically creative support, continues. Businesses face tighter budgets and greater expectations to prove value from marketing. This in turn means marketing departments ramp up the pressure on their agencies and partners for support. In a 2018 survey from Gartner, more than 50% of marketers say they currently rely […]

12 Top Facebook Marketing Tips for Small Businesses

by I'm Struggling
Are you dealing with a drop in Facebook engagement and need more visibility for your small business? If you’re tired of sitting in the shadow of competitors, try these Facebook marketing tips to help you crush the competition. Small business marketing is a cutthroat arena, especially for small brands competing on a local level. It gets harder when those businesses go omnichannel and have to compete with larger incumbent brands in the digital space. Without a big budget it can seem impossible to compete, but you don’t need a massive Facebook marketing budget to make waves. As of the second […]

Social Media Content Planning – How to Find Content

by I'm Struggling
When scheduling your social media content calendar, filling the gaps and finding new content can take a lot of time. Improve your social media workflow and fill your schedule with quality content with these free tools. No matter what you sell, or who you sell it to, social media is integral to your marketing strategy. It eliminates the traditional barriers of outbound marketing and helps you communicate directly with your customers. But industry standards are high, and consumers expect quality content every day, multiple times a day. You might feel pressured to constantly create visually engaging content in order to […]