The Future of Content Marketing: It’s Not What…

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece…

The SEO Cyborg: How to Resonate with Users…

Posted by alexis-sandersSEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to…

Log File Analysis 101 – Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller…

What Do Dolphins Eat? Lessons from How Kids…

Posted by willcritchlowKids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies,…

Why I Spent $500,000 Buying a Blog That…

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website…

Risks for Trump…

Risks for Trump... (Second column, 16th story, link) Related stories:How long will Mueller investigation go on?Why is he handing off key cases?Manafort faces trial in first court test of special counsel prosecution...Hint of presidential pardon...GOWDY:…